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Gypsy World Launch on HSN

Provo Craft announces the Gypsy world launch on HSN

SPANISH FORK, UT – September 16, 2009 – Provo Craft announces the world launch of its new Gypsy™ handheld design studio on the Home Shopping Network (HSN) September 24, 2009.

Gypsy by Cricut® will launch at 12:01 a.m. EST Thursday, September 24, 2009. HSN viewers can be among the first to purchase Gypsy, which is being packaged with an exclusive mystery product bundle just for the world launch.

The Gypsy portable design studio is compatible with all Cricut machines and cartridges and comes preloaded with two full content cartridges. It’s able to store up to 7,000 Cricut cartridges and over 10,000 custom designs, allowing scrapbookers and crafters to design on the go.

Provo Craft will be hosting a Twitter event during the HSN launch, starting at 12:01 a.m. EST Thursday, September 24. The event will include product giveaways and discussion with Gypsy product specialists. Provo Craft has also created a special site where customers can get more information about the promotion or sign up for email reminders prior to the world launch. Learn more at http://www.cricut.com/gypsy/hsn.aspx.

About Gypsy by Cricut

Gypsy, the handheld design studio for Cricut®, stores designs from any Cricut® cartridge and offers custom design features in a unique portable format. Once crafters are ready to cut their projects, they can connect the Gypsy to their Cricut® Personal Electronic Cutter and cut beautiful designs and alphabets for card making, scrapbooking, and paper crafting.

Learn more about the design features Gypsy puts in the palm of your hand, or take a virtual test drive at http://www.provocraft.com/gypsy.

About Provo Craft

Provo Craft is a technology company that enables people to be their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut® Personal Electronic Cutter, the Cricut DesignStudio™ software, and the Cuttlebug® Die Cutter and Embosser. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools and in the workplace. Provo Craft’s products have won dozens of industry awards and are available through leading craft, home décor, office, and education stores nationwide. Visit http://www.provocraft.com or call (800) 937-7686.

PR Contacts

Tonia Conger

Vice President of Consumer Marketing

801-794-9127

Alex Koritz

Sprout Marketing for Provo Craft

(801) 641-3808

alex@sproutma[email protected]

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