What makes a
good great scrapbooking kit club? This is a question that we have posed to ourselves many a time! We are writing this post with the goal of providing a resource for our kit club advertisers as well as anyone who is planning on starting their own kit club.
We recently posted "How to Select a Good Scrapbooking Kit Club" which was geared to the customer. This post is geared to the store owner on how to make a good kit club great!
Not that long ago, we asked ScrapScene readers what was the most important element of a great kit club. (This was a question from a recent giveaway from Crazy Daisy Kit Co.) There were so many great comments that we must link you to them here.
Here is a breakdown and summary of the different aspects that come into play when running a scrapbooking kit club:
Customer Service – Good customer service means being reliable and trustworthy as well as having a good response time on queries, including all advertised items in the kit, and shipping on a timely manner each month. Most important is practicing great communication (e.g. if there are delays or changes to shipping charges, etc.). Talk to your customers and let them know in advance of any issues. An added plus is to include a personal note to your customer thanking them for their order or maybe even a small surprise.
Products – A large majority of the commenters responded that they are looking for original and unique materials (e.g. one-of-a-kind vintage embellishments, or some non-traditional embellishment, a little surprise like a treat, an exclusive stamp, a stamp pad, etc. ). They would also like to have the latest in new product releases included in their kit – on the ‘cutting edge’ or perhaps something with some trendy aspects. Products from a variety of manufacturers that still coordinate well together is a plus. Having kits available in different styles to select from (e.g. masculine or feminine, vintage or mod, etc.) will attract a wider audience of subscribers. As well, a lot of people are looking for embellishment-heavy kits. Another point to consider when putting together a kit is that not everyone has a die cutting machine so including an alphabet of some type is very helpful.
Price – The cost of the kit should be reasonable & hopefully better than purchasing each of the items separately on your own. A lot of people mentioned this as something that was important to them. One way to get there is to have more than one kit offered – make a smaller kit for a lesser price available (i.e. an add-on kit). In today’s recession, good value for the price is very important. Whenever possible, shipping charges should be the most economical.
Design Team – A design team gallery to demonstrate project ideas and samples of what can be made with the scrapbooking kit is helpful for existing kit club members as well as to entice in new members. Include step-by-step instructions and lots of photos when posting these samples. Post sketches for layouts (double or single paged), and also card ideas or instructions to make an altered item. The latter is useful for ideas of what to do with left over scraps from the kit. Another idea is to demonstrate a new technique using supplies from the kit. Posting all this is great, but it is even better to include some printed project sheets along with the kit.
Community – A blog or forum is helpful for an exchange of ideas, and to help promote your kit as well.
Presentation - A clear photo of the entire kit plus close up photos of some of the different elements is very beneficial to entice the customer. The photos should be taken in a well-lit area and presented in a pleasing manner. Perhaps with the use of props, product could be laid out at different angles and viewpoints (e.g. some paper attached to a wall or bulletin board and others laid flat or propped up against something). A detailed list of what is included in the kit should be readily available.
Click here for our article, "How to Select a Good Scrapbooking Kit Club." Also, watch for our post tomorrow on how to write a great scrapbooking kit club ad!