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Spotlight on a Designer: Danelle Johnson


Danelle Johnson joins us for this instalment of ScrapScene’s Spotlight on a Designer series. To view previous spotlights, please click on the label “spotlights” at the bottom of this post.

Danelle Johnson is a licensed artist with Creative Imaginations for her own papercrafting line of products, Art Warehouse. Danelle was also a 2002 Creating Keepsakes Hall of Fame winner. You can read her full biography here. At CHA Winter 2007, Danelle released her new collections “Fresh” and “Vibe.” There are also new decor stamps, “Interactive Journaling Stamps” and chipboard die-cut coasters to coordinate with the lines. You can see the new lines here, here, and here.

Here are the questions we posed to Danelle along with her responses:

{ScrapScene} How long have you been scrapbooking? What got you started?

{Danelle Johnson} I have been scrapbooking all my life really with scrapooks from when I was a young girl. But I “officially” started collecting serious product with the birth of my first daughter, Delaney 8 years ago.

{ScrapScene} What inspires and motivates you to create if you get a creative block?

{Danelle Johnson} The things I love are what inspire me to scrapbook. The happier I am in life, the more inspired I am to create and share that happiness. Photos are the biggest pull to make my fingers itch to create, but I find that music makes my creative desires explode and run wild. If I am ever in a rut and feel stifled for creativity, fresh air and getting outside is always a cure for me.

Layout above was made using Danelle’s new line, “Vibe.”

{ScrapScene} What are your favorite techniques?

{Danelle Johnson} My favorite techniques right now include stamping and 1000 uses for chipboard. Also, the tiniest photos embedded in to my own personal journal, a pretty raw form of scrapbooking everyday.

{ScrapScene} What are your favorite products?

{Danelle Johnson} I’m really a fan of all kinds of products and love to collect a little bit of everything. I have to say that Sassafras Lass papers are kind of a secret obsession of mine. I believe I bought 4 of almost all of them. I love distressed papers like Cosmo Cricket, but also graphic designs like American Crafts both of which I have in my stash. I’m always drawn to the elements from 7Gypsies and I really like the scalloped papers by Karen Russell as well. I don’t have any of this collection yet, but the Anthology line by Making Memories and those albums really make me weak in the knees as well as several items in the Melissa Frances line… see kind of like a little bit of everything.

Image at left is of Danelle’s “Interactive Flowers” stamps.

{ScrapScene} What are your most essential scrapbooking tools?

{Danelle Johnson} My industrial corner rounder, my clear acrylic blocks for stamps, a basic cutter, PictureMate Flash Printer, my Accu-Cut die cutting machine, my Clearsnap inks, and my sewing machine top my list right now.

{ScrapScene} What do you think is the hottest trend in scrapbooking? What do you predict for future trends?

{Danelle Johnson} I believe the hottest trend in scrapbooking is taking this style of art form beyond and adding that human touch that has been less noticeable in the past. Scrapbooking is getting more personal and more “REAL life.” I think you will continue to see art and styles across the board, but that human touch is going to show up more and more with products that will inspire and allow personality and stories to come through more easily. Also, my predictions for the direction this industry will be going, will be apparent in the release of a new brand being introduced at Summer CHA in Chicago.

{ScrapScene} Do you have any tips for getting published?

{Danelle Johnson} My best advice for being noticed, whether by magazine or by manufacturer is to surround yourself in the “love” of the process and really focus on the process of what you love. If you dedicate yourself to the love of that, you will really discover your style and excel. When you are happy with that, share this love for what you are doing with those around you, submit to publications or manufacturers, and in a public forum. You can always pick out someone who is very confident and happy with what they are doing, for the love of the process and that is really what makes you stand out.

Danelle’s “Interactive Journaling” stamps in a harlequin design are shown at right.

{ScrapScene} Are there any other Designers that inspire you?

{Danelle Johnson} Absolutely, I am completely inspired by Ali, even though she is a good friend, I love her ability to be real and authentic in every situation. Rebecca Sower is also someone I have always admired and love her ability to stay true to herself and her vision. Kristi Sikora-Blankenship inspires me daily to be a better person, mom and friend and also inspires me to simplify living. Stacy Julian inspires me to not lose sight of the heart of the matter. Also, the designers I work with, and students I teach inspire me to dream up the unknown and push the boundaries letting me know that it truly matters and makes a difference.

{ScrapScene} What project are you working on now? Do you have any sneak peeks to share?

{Danelle Johnson} I am working on a really exciting new release for Summer CHA which is something I will be able to share more closer to July. I am also working on a few of my own personal scrapbook projects, which was a goal of mine for 2007, to take more time for personal creativity. I’m also taking Stacy Julian’s Library of Memories class, and I have to say that Stacy is a true real life genius.

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