Advantus Corporation, a manufacturer and distributor of craft and hobby related merchandise (among other things), including Heidi Swapp and Cropper Hopper, has decided to discontinue Magic Scraps as of Jan 1/07. Magic Scraps was founded by Ashley Smith in 2001. They partnered up with Advantus in 2004. Advantus has decided to focus their resourses on the Cropper Hopper and Heidi Swapp brands plus “two new major brands to be announced at CHA Winter 2007.” You can read the full press release on Ashley’s site.
Ashley and her husband will continue working on their new venture, Polka Dot Potato, which intends to teach digital scrapbooking classes as well as sell digital scrapbook elements online. Emily Adams will continue to teach Magic Scraps classes at CKU for the rest of the year.